Navigating Green Comms

The Context

Communicating green credentials honestly and transparently has never been more important to:

Share best practise in the fight against climate change
Enable consumers to make more considered choices
Optimise business performance:
- 64% of consumers prefer to buy from responsible brands [1]
- Sustainably-marketed brands are growing at 2x vs conventional brands and command an average 28% price premium [2]

The Issue

Despite this 40% of consumers report seeing false / misleading sustainability claims [3] and 63% of businesses are under-promoting their sustainability progress [4] for fear of reputational and regulatory risks associated with greenwashing.

The Course

This interactive course helping teams understand, identify and avoid greenwashing in their ongoing sustainability communications to maximise impact for profits, people and planet.

Course Outcomes

Recognise the role of communications in the fight against climate change
Understand what’s meant by Greenwashing and Greenhushing
Identify the risks both pose to your profits, to planet and to people
Learn to recognise Greenwashing in action across all touchpoints
Understand the guidance and support available
Create a forward plan to minimise risk in your organisation

What's Covered

Module One: Greenwashing & Greenhushing Overview

Communications' role in fighting climate change
Greenwashing & Greenhushing - what they are and why they happen
Their risks to profits, people and planet
Module Two: Greenwashing In Action

Explore examples of Greenwashing in action across touchpoints
Recognise different types of Greenwashing
Determine likely causes
Module Three: Regulation

Understand the regulations and guidelines in UK and beyond
Explore best practise guidance and support services
Module 4: Action Planning

Create plan for your organisation to minimise risk and maximise benefit for green communications